Digital Marketing Course

📌 Module 1: Introduction to Digital Marketing

• Digital marketing kya hai?

• Traditional vs Digital marketing

• Digital marketing ke major components

• Career scope & job roles

📌 Module 2: Website Planning & Development

• Domain & Hosting kya hota hai?

• WordPress setup & installation

• Basic website structure (Homepage, About, Contact)

• SEO-friendly website kaise banayein?

📌 Module 3: Search Engine Optimization (SEO)

3.1 On-Page SEO

• Keyword Research (Google Trends, Ubersuggest, Ahrefs ka use)

• Title, Meta Description, Heading Tags

• URL structure

• Image Optimization

• Internal Linking

3.2 Off-Page SEO

• Backlinking techniques

• Guest Posting

• Directory submission

• Social bookmarking

3.3 Technical SEO

• Website Speed Optimization

• Mobile responsiveness

• Sitemap.xml & Robots.txt

• Google Search Console setup

📌 Module 4: Google Ads (PPC Advertising)

• Google Ads account setup

• Search ads, Display ads, Video ads, Shopping ads

• Keyword match types

• Quality Score, CPC, CTR

• Campaign optimization & reporting

📌 Module 5: Social Media Marketing (SMM)

• Facebook, Instagram, LinkedIn, TikTok Marketing

• Page setup & optimization

• Organic growth vs Paid Ads

• Facebook Business Manager

• Lookalike & Custom Audiences

📌 Module 6: Email Marketing

• Email marketing kya hoti hai?

• Tools: Mailchimp, ConvertKit, GetResponse

• Subscriber list banana

• Email funnels (Welcome, Promo, Nurture sequences)

• Open rate & click rate improve kaise karein

📌 Module 7: Content Marketing

• Content strategy planning

• Blog writing & optimization

• Canva se graphics banana

• YouTube ke liye content

• Repurposing content for multiple platforms

📌 Module 8: YouTube Marketing

• Channel setup & SEO

• Video optimization (tags, thumbnails, description)

• Watch time increase techniques

• Monetization rules

• Shorts vs Long-form content

📌 Module 9: Affiliate Marketing

• Affiliate marketing kaise kaam karti hai?

• Best networks: Amazon, Daraz, Digistore24, Impact

• Link cloaking, tracking & analytics

• Traffic generate karna (blog, YouTube, social media)

📌 Module 10: Analytics & Reporting

• Google Analytics 4 ka introduction

• Traffic sources samajhna

• Conversion tracking

• Funnel analysis

• Client reporting format

📌 Module 11: Freelancing & Career Building

• Fiverr, Upwork, Freelancer pe profile banana

• Proposal writing tips

• Digital marketing portfolio kaise banayein

• Resume & interview tips

• Agency setup basics (for entrepreneurs)